Electric Barge

By day, the Electric Barge becomes The Floating Classroom, an educational charity that supports West London schools by providing exciting opportunities for waterborne learning. The Floating Classroom is in part funded by the private hire operations making the Electric Barge a vital revenue stream for this brilliant charity.

Our creative partners at Outthought were commissioned to refresh the organisation’s twin brands, produce and art direct an extensive photo and video shoot, and develop ad concepts for a prominent digital billboard site on the Westway.

Outthought solved the problem by putting The Electric Barge’s unique artist-designed livery at the centre of the new brand, separating it from the traditional style common to competitors to establish a niche with a younger, hipper demographic. By focusing on legibility in execution the brand is now instantly recognisable and highly memorable whether spotted meandering past London Zoo or moored at Camden Lock.